NOSHOK is in growth mode - and this issue of The Pointer is proof.
From a brand-new Industries hub built for the industries reshaping global infrastructure, to a re-engineered mechanical switch portfolio and reduced promotional pricing on our IO-Link pressure transmitters, to new faces joining the NOSHOK team, this issue reflects the same commitment that's driven us since 1967: reliable, rugged, precision measurement solutions, backed by people who know your application.
Follow NOSHOK on LinkedIn, Facebook, X, and YouTube for first looks throughout the year.
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| Automotive | Data Centers | Food & Beverage |
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| Marine | Oil & Gas | Water/Wastewater |
NOSHOK recently announced the first Industries pages, giving engineers, OEMs, and specifiers a faster path to the products, application insights, and solutions built for their world - whether that's automotive, data centers, food & beverage, marine, oil & gas, or water/wastewater.
We'll be adding multiple additional Industry pages in the near future, so keep your eye on our NOSHOK.com for developments!
These pages are designed to provide targeted, application-focused insights to help you better serve your customers and identify the right measurement solutions for specific industry challenges.
Each page highlights key applications, product recommendations, and industry considerations across critical markets.
These resources are valuable tools for both education and training, giving your team and your customers a clearer understanding of how NOSHOK solutions perform in real-world environments.
They can also support faster product selection and more informed decision-making when addressing application-specific requirements.
As always, our Customer Support Team and Regional Sales team are here to support you with product selection, application guidance, and technical expertise.
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We'd love you get your feedback on these Industry pages.
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Solutions for Liquid-Cooled Load Banks, Cooling Distribution Units (CDUs), more |
As liquid cooling, high-density racks, and BMS/DCIM integration become the standard for hyperscale and edge facilities alike, NOSHOK is positioning its pressure, level, and temperature instrumentation -plus our valve portfolio -as the measurement backbone for uptime-critical cooling loops.
Check out our Data Centers & AI Factories page for:
Data centers and AI factories represent one of the fastest-growing markets NOSHOK serves, and this page is the first stop for anyone specifying instrumentation for next-generation compute infrastructure.
NOSHOK's mechanical switch portfolio recently got an upgrade - a re-engineered lineup across our 200, 300, and 400 Series product lines, built for faster delivery and broader application coverage.
200 Series Mechanical Compact SPDT Switch:
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 200 Series RFQ |
300 Series Mechanical Compact SPDT with Adjustable Hysteresis Pressure Switch:
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 300 Series RFQ |
400 Series Mechanical Heavy-Duty Pressure Switch:
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 400 Series RFQ |
NOSHOK has also maximized production efficiency and expanded inventory across all three series to deliver faster lead times to our partners. Common applications include hydraulics & pneumatics, pumps & compressors, tank monitoring, leak detection, and water management.
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| Learn More RFQ |
More good news - NOSHOK's popular PTI10 and PTI15 Intelligent Pressure Transmitters with IO-Link are now available at reduced pricing, making smart, connected pressure measurement more accessible than ever for OEM equipment and process automation applications.
Promotional pricing will be as follows, regardless of configuration and options:
PTI10 Series - $75
PTI15 Series - $136
In addition to this promotional pricing, we will remove the cost of tariffs through December 31, 2026, providing a valuable window to drive conversions, support new projects, and increase share in IO-Link-enabled applications. This promotional pricing initiative is designed to help drive implementation in new and existing systems, open new application opportunities, and strengthen your ability to win business in increasingly price-sensitive and performance-driven markets.
Whether you're upgrading a legacy analog install or standardizing on IO-Link across a smart factory floor, there's never been a better time to bring the PTI10/PTI15 into your next project.
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| More NOSHOK Videos |
NOSHOK is excited to share our latest educational video on Hazardous Location Classifications.
This concise video breaks down the essentials of hazardous locations - where fuel, oxygen, and ignition sources create risk - and explains North America's Class, Division, and Group system for categorizing gases, vapors, dusts, and fibers.
It highlights how proper area classification reduces danger in critical applications like refineries, chemical processing, and mining, and gives viewers a clear look at NOSHOK's premium transmitters designed for these environments.
Key Product Featured:
See real-world uses in oil & gas, chemical processing, offshore, mining, and tank monitoring - applications where NOSHOK solutions ensure reliable measurement and process safety.
This video is a great resource for educating your teams and showcasing NOSHOK's instrumentation expertise in hazardous area strategies.
Watch now, and contact your NOSHOK Regional Sales Manager or our Customer Support Team for custom solutions or support.
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| Brittany R. Walrath Customer Support Specialist bwalrath@noshok.com |
A new key team member Brittany Walrath, has taken on the role of Customer Support Specialist.
Brittany brings more than 15 years of corporate customer service and operations experience spanning manufacturing, logistics, aviation, and financial services environments.
Her background also includes roles in operations administration and client care across multiple industries, where she honed her skills in cross-functional coordination, documentation accuracy, and proactive customer communication.
Throughout her career, Brittany has demonstrated strong multitasking, problem-solving, and attention to detail -capabilities that align well with NOSHOK's commitment to innovation, reliable measurement solutions, and exceptional customer support.
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| Kevin M. Buchanan Midwest Regional Sales Manager kbuchanan@noshok.com |
A new key team member, Kevin Buchanan, has taken on the role of Midwest Regional Sales Manager.
Kevin replaced Max VanOrdstrand in this role and brings more than 30 years of proven sales leadership and territory management experience in industrial manufacturing, motion control, and safety solutions, with a strong track record of driving year-over-year growth and building strategic customer relationships.
A top performer throughout his career, Kevin has pioneered sales strategies in a wide variety of industrial sectors.
Kevin earned a B.A. in History from Texas A&M University, with additional engineering coursework at the University of Texas at Arlington. Beyond his professional expertise, he is deeply involved in community service, including officiating 150+ youth ice hockey games annually, past board service with the Missouri Ice Hockey Officials Association, and volunteering with local church and youth ministries.
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| David O. Wytcherley Product Solutions Manager dwytcherley@noshok.com |
David Wytcherley has joined the team as Product Solutions Manager – Level, a key role supporting NOSHOK's continued expansion in level measurement solutions and strategic application development across its core markets.
In this position, David is driving growth in level applications through targeted product positioning, advanced application support, and new business development initiatives - strengthening NOSHOK's level portfolio presence in critical industries and helping customers optimize performance, reliability, and total cost of ownership in their level measurement processes.
David brings more than 20 years of experience in industrial and technical sales, with a strong background in process-related industries including pharmaceuticals, chemical, and water/wastewater. Throughout his career, he has consistently exceeded growth targets by building and expanding territories, elevating distributor performance, and coaching sales teams to capture new opportunities in complex applications. His expertise includes strategic planning, new market development, and the successful launch and promotion of new technologies.
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| Go To RMA Web Form |
A reminder for our partners: NOSHOK's self-serve Return Material Authorization (RMA) form makes returns simple -no phone calls or faxes required. Submit part details, quantity, and return reason online, and receive an RMA acknowledgment with a unique number valid for 30 days.
Upon review, NOSHOK emails the RMA acknowledgement with a unique number valid for 30 days, which must be displayed on the package along with a packing list, ensuring smooth freight-prepaid returns and minimizing delays. This self-serve feature empowers you to handle returns proactively, reducing hassle and supporting your operations with NOSHOK's commitment to responsive service.
As a member of the instrumentation community for 50+ years, NOSHOK exhibits at key international, regional, and local trade expositions and conferences throughout the year - a chance to see the latest product introductions in person and talk directly with our team.
Here's where to find us for the rest of 2026:
| Appalachian Gas Measurement Short Course Exhibit - Booth 1204 August 3-6, 2026 Robert Morris University Moon Township, PA https://www.agmsc.org/ |
OCP Global Summit October 12-15, 2026 San Jose, CA https://www.opencompute.org/summit/global-summit/ |
| FISA Annual Conference September 11-14, 2026 Amelia Island, FL https://www.fisanet.org/ |
Pack Expo(PackEx) October 18-21, 2026 Chicago, IL https://www.packexpointernational.com/ |
| AHTD Fall Meeting September 22-24, 2026 Omni La Costa Resort & Spa Calsbad, CA https://www.ahtd.org/ |
SEMA November 3-6, 2026 Las Vegas, NV https://www.semashow.com/ |
| WEFTEC September 26-30, 2026 Ernest N. Morial Convention Center New Orleans, LA https://weftec.org |
SC26 November 15-20, 2026 McCormick Place Convention Center Chicago, IL https://sc26.supercomputing.org/attend/chicago |
| FPDA October 5-7, 2026 Portland, ME https://www.fpda.org/ |
International Workboat Show December 2, 2026 Morial Convention Center New Orleans, LA https://www.semashow.com/ |
| All NOSHOK Events | |
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| NOSHOK IO-Link |
| IO-Link Basics More |
| FAQs |
Q: What's the difference between IO-Link's cyclic and acyclic data, and why does it matter for my instrumentation?
A: Cyclic process data is transmitted continuously each communication cycle -live measurement values, switching states, and device status. Acyclic service data is read or written on demand -things like configuration parameters, device identification, and diagnostic/event information.
For instrumentation like NOSHOK's PTI Series, this means your PLC gets real-time process values automatically, while setup parameters (ranges, units, switch points) can be pushed or pulled only when needed - reducing network traffic and simplifying commissioning.
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